Create Product Marketing Campaigns with AI - Complete Workflow

The Challenge: Creating Product Marketing Campaigns

Creating compelling product marketing campaigns traditionally requires expensive photoshoots, professional models, multiple locations, and extensive post-production work. What if you could create campaign-ready hero shots in minutes using AI-powered workflows?

In this guide, we’ll show you how to create a complete product marketing campaign—from initial concept to final hero shot—using ImageFix’s AI-powered image generation and editing tools.

The Complete Workflow

This workflow demonstrates how to create a professional product marketing campaign using four powerful tools: Generate Image, Describe Edit, Multi-Image Reference, and batch processing capabilities.

AI Image Generation

Describe the image you want to create. Your new image will appear here.

Next

Tool: Generate Image

Prompt

Generate a warm golden-hour portrait of a young woman standing in a field, 85mm lens, shallow depth of field.

1 Step 1 · Generate Image

Start from a blank canvas

Use Generate Image to spin up a model that matches your brand mood in a single prompt.

Prompt

Generate a warm golden-hour portrait of a young woman standing in a field, 85mm lens, shallow depth of field.

Generate image Restart

Step 1: Generate Your Model Shot

The foundation of any product marketing campaign is compelling imagery that matches your brand aesthetic. Instead of booking a model, location, and photographer, you can generate exactly what you need with a single prompt.

Why this works:

• Complete creative control: Specify lighting, mood, setting, and subject characteristics
• Instant iterations: Try different concepts in seconds instead of days
• Perfect brand alignment: Generate imagery that matches your exact brand guidelines

In this example, we generated a warm, golden-hour portrait that conveys natural beauty and approachability—perfect for lifestyle product marketing.

Step 2: Refine with Describe Edit

Once you have your base image, you can iterate with natural language edits. No complex masking, no manual retouching—just describe what you want to change.

The power of Describe Edit:

• Batch-ready: Apply the same edit to multiple images simultaneously
• No masks required: AI understands context and applies changes naturally
• Consistent results: Maintain visual coherence across your entire campaign

Adding sunglasses transforms a simple portrait into a more stylized, fashion-forward image—all with a single sentence.

Step 3: Prepare Your Product References

The key to successful AI-generated product marketing is combining your generated lifestyle imagery with actual product photos. ImageFix’s multi-image reference capability lets you merge style, pose, and product details seamlessly.

Best practices for product references:

• Use clean, well-lit product photos
• Maintain consistent lighting direction across reference images
• Keep reference images in the same ImageFix set for easy batch processing

Step 4: Generate Campaign-Ready Hero Shots

This is where the magic happens. Multi-Image Reference combines your stylized portrait with your product photo to create a completely new scene that maintains:

• Style consistency from your generated model
• Product accuracy from your reference photo
• New context (like a city street) specified in your prompt

The result? A campaign-ready hero shot that looks like it came from a professional photoshoot—created entirely with AI.

Why This Workflow Matters for E-commerce

Traditional product photography requires:

• Professional photographers ($500-$5000 per shoot)
• Model talent ($200-$2000 per day)
• Location fees and permits ($100-$1000)
• Post-production editing (days to weeks)
• Total cost: $1000-$10,000+ per campaign

With ImageFix’s AI workflow:

• Generate unlimited model variations
• Create multiple campaign concepts in minutes
• Test different products, settings, and styles instantly
• Scale to hundreds of SKUs without linear cost increase
• Total cost: Credits-based pricing, typically $50-$200 per campaign

Use Cases Beyond This Example

This workflow isn’t limited to handbags and lifestyle shots. You can apply the same process to:

• Fashion e-commerce: Generate model shots for clothing lines
• Home decor: Show products in styled room settings
• Beauty products: Create lifestyle imagery for cosmetics and skincare
• Food and beverage: Generate appetizing product shots in various contexts
• Tech products: Show devices in real-world usage scenarios
• Seasonal campaigns: Quickly create holiday, summer, or back-to-school themes

Best Practices for Product Marketing with AI

1. Start with Strong Prompts

Be specific about lighting, mood, setting, and subject characteristics. The more detailed your prompt, the better your results.

2. Maintain Brand Consistency

Create a prompt template that includes your brand’s visual identity elements (colors, lighting style, mood, etc.) and reuse it across campaigns.

3. Use High-Quality Product References

Your final output is only as good as your input. Use well-lit, high-resolution product photos for best results.

4. Leverage Batch Processing

Once you find a winning formula, apply it to your entire product catalog using ImageFix’s batch capabilities.

5. Iterate Rapidly

Don’t settle for the first result. Generate multiple variations, test different contexts, and refine until you have the perfect shot.

Technical Details

Generate Image uses state-of-the-art diffusion models to create photorealistic imagery from text prompts. Control parameters like aspect ratio, style strength, and guidance scale for precise results.

Describe Edit leverages inpainting and instructional image editing models to apply natural language changes without requiring masks or manual selection.

Multi-Image Reference combines style transfer, subject consistency, and composition control to merge multiple reference images into cohesive new scenes.

All tools are batch-ready, meaning you can process dozens or hundreds of images with the same settings—perfect for scaling product catalogs.

Getting Started

Ready to create your own product marketing campaigns with AI? Here’s your action plan:

1. Sign up for ImageFix and explore the interface
2. Gather product photos you want to feature in campaigns
3. Write detailed prompts describing your ideal campaign imagery
4. Generate your first model shot using the Generate Image tool
5. Refine with Describe Edit to add styling elements
6. Combine with Multi-Image Reference to create campaign-ready shots
7. Scale with batch processing across your entire product line

The workflow shown in this guide took less than 10 minutes to complete and cost a fraction of traditional photography. The best part? You can iterate endlessly, testing different concepts until you find the perfect campaign imagery.

Conclusion

AI-powered image generation and editing tools are transforming how e-commerce brands create marketing campaigns. What used to require weeks of planning, thousands of dollars in production costs, and extensive post-production work can now be accomplished in minutes with natural language prompts.

ImageFix’s integrated workflow—combining Generate Image, Describe Edit, and Multi-Image Reference—gives you complete creative control while maintaining the quality and consistency required for professional marketing campaigns.

Whether you’re launching a new product line, creating seasonal campaigns, or scaling your visual content across hundreds of SKUs, AI-powered workflows let you move faster, test more concepts, and create better imagery than ever before.

Ready to transform your product marketing? Start creating campaign-ready hero shots today.